Wednesday, November 6, 2013

We here at Advantage Rental & Trading Post, would like to thank Mark Randall & Family for all the hard work in the West Haven mayoral race. Although Mark did not win we are very proud of the job he did. We know Mark will hit the ground running. Thanks again Mark!

Friday, October 25, 2013

Tip of the day:

Old-timers like to bash the younger generation for it's constant need for entertainment. They may be right, but if you can't abide staring down a deer trail without distraction, don't hesitate to tote a book, or a tablet packed with games, or a phone to text your buddies. Today, the name of the game is Stay in the Woods, and if those toys extend your stand time, bring'em. Discipline yourself to look up frequently, and have a no-thought, easy-access spot to stash the device in case you hear an approaching buck.

F&S Nov 2013 

Monday, October 21, 2013

At Your Service:

Making your company unique

By Barry Himmel

We all want to stand out in relation to our competitors and in the eyes of our customers. Your competitors are always out there and are just as confident that their product and services are better than your product and services.

Today, your customers are more savvy than ever. Most likely — with the help of the Internet — there are more options available to them than ever before. For a customer to start or continue to do business with you, there needs to be a compelling reason or you are at risk of losing that opportunity.

What is it that makes your company stand out? Why should someone do business with your rental company?
A great place to start this important discussion is with your employees. Let them help identify your competitive advantages. Encourage an open discussion on what makes you unique and why customers like to do business with you. This discussion also will help bring pride in your employees as they work to better your company.
The definition of being unique is being the “only one” or being “without a like or equal.” Use that as a guide when you are determining how to differentiate your company and set it apart from your competition.

Think out of the box in terms of what will make customers notice that you are a special company and one they would want to do business with.

What I hear from my customers in the equipment rental business is that their products are no longer unique. There are lots of places in their markets where customers can rent a chair, a table or a skid-steer.

Customer service, however, can be a differentiator. Caring, responsive, memorable and fun customer service can help you stand out in your market. The passion you have for servicing your customers does make a difference on many levels. The relationships you build with your customers are clearly a function of the service they receive. You want to treat your customers with respect and make them feel special or unique.

The key, of course, is that the exceptional level of service has to be consistent and everyone in your organization must be on board. To be truly impactful, your customer service uniqueness needs to be present and obvious within your entire company, not just an individual.

Customer service is not the only area in which you can define your uniqueness. It can be in your marketing, location, vision and many other areas. Have fun determining how to share that uniqueness with your customers and you will see a difference in customer loyalty and company pride.

Barry Himmel is a senior vice president for Signature Worldwide, a Dublin, Ohio-based company offering sales and customer service training, marketing and mystery shopping services for a variety of service-based industries. Signature also offers several training sessions geared towards the rental industry.

Saturday, October 19, 2013

The World’s Second oldest profession:

Some say that it is spying i.e. Jericho, while others believe it is the rental business. I agree with the latter. How far back do you think it was that a trade was made to borrow a neighbors plow or mule or horse? Our family has been in the rental business of some sort since 1969 and we have seen the changes from, mom-n-pop to the corporate sector and the big-box-stores, not to mention the car rental and truck rental companies. We have seen the Ogden area change drastically from 2 lane roads expanding to 4 lane major thoroughfares, cow pastures becoming sub-divisions and through all the changes the rental industry remains a constant. (If THEY build it THEY will come) Please stop in to see what we have to offer. 3115 South 1900 West, West Haven, Utah.

Wednesday, October 16, 2013

America's New Target Shooters:

Young and Female America's new target shooters-those who've taken up the sport in the last five years-are a different breed from established target shooters, according to an NSSF survey.

 These new shooters tend to be: 

  •  Younger: 66 percent of new shooters fall into the 18-to-34 year-old category compared to 31 percent in the same age category for established shooters. 
  •  Female: 37 percent of new target shooters are female compared to 22 percent of established target shooters. 
  •  Urban: 47 percent of new target shooters live in urban/suburban settings versus 34 percent of established target shooters.

GunDigest: October 21, 2013

Tuesday, October 8, 2013

Along the high plains of the Great Basin Desert nestled between the Great Salt Lake and the towering peaks and sharp valleys of the Wasatch Mountains lies “Advantage Trading Post.” The trading of beaver pelts, flintlocks and iron axes have long given way to modern firearms, sporting goods, outdoor clothing and related tools. Founded in Northern Utah, home of the world famous firearms inventor John M. Browning, Advantage Trading Post provides “The Best There Is”, Browning firearms and products along with Winchester, Henry, and Remington Rifles. We are a leading on-line source for a wide selection of new and used handguns, shotguns and rifles. The company is represented by former Browning Manufacturing personnel with extensive knowledge in Browning & Winchester products and services. Our firearms specialists can assist you with all your buying and selling questions. Advantage Trading Post is dedicated to offering our customers the best service and value with quality, name-brand, firearms, clothing, outdoor and survival products – guaranteed. Check out our Rental Department at: